Michaels New Store
Complex Challenge:
Engineer and produce many different components, including large printed panels, a system of extrusions and hardware, and overhead graphics, for a new “store within a store” concept Michaels developed with an independent design firm. Upon approval, an additional challenge was to complete delivery of the first store within a short lead-time.
Simple Solution:
Miramar Designs developed many different prototypes to ensure material choices would be made that best represented the intended new look, and remained sensitive to limited budgets for small quantities that would initially be ordered. Utilizing its injection molded insert capabilities, Miramar Designs produced multiple components, including aisle identifiers, gondola top sign holders, header signs for the Artie displays, and others.
Success Story:
Initial results from the test store were outstanding and the Michaels' team expressed enthusiastic feedback regarding the overall presentation. The new store concept was recognized by DDI Magazine as one of the best looking new stores for 2009.
