Levi’s Shrouds and Banners
Complex Challenge:
Develop a high quality, low price, Levi’s vinyl banner and nested table shroud program for the JC Penney boy’s and young men’s departments.
Simple Solution:
Miramar Designs created a red, glossy, vacuum formed shroud featuring a strategically placed Levi’s logo. Levi’s provided twelve different banner designs to help“tell the story,”and, so far, banners and shrouds have been incorporated into the boy’s department.
Success Story:
After a successful test at a store in Mesquite, Texas, the roll out to a majority of JC Penney stores shipped in May, 2009. The end result was an effective branding of Levi’s products in the boys’and young men’s departments.
