JC Penney Kids’ Fresh Faces
Complex Challenge:
To improve the look of the boys, girls and infant/toddlers departments at JC Penney in a cost-effective manner, using visual elements that kids can relate to, while maintaining an easy-to-shop-in environment for Mom.
Simple Solution:
Miramar Designs created several colorful, high-impact displays and signage solutions for the“Kids’Store at JC Penney”, including glossy, vacuum formed shrouds that are used to convert existing tiered tables into engaging fixtures that look new and keep costs down. Miramar also designed and crafted injection molded sign frames, and lettering made from medium impact styrene, with a raised, hot stamped foil, to color match the shrouds in each department. Wooden cube stackers, powder coated in matching colors for each department, were also part of the effective solution.
Success Story:
After an original test in two stores JC Penney determined that the program would be a huge success. It has been and they have continued to order Kids’ Fresh Face for more than 3 years.
