Crayola Aisle at Michael's Stores
Complex Challenge:
Generate attention for Crayola brand product lines sold at Michael’s Stores.
Simple Solution:
Miramar Designs helped create a Crayola aisle that was visible through- out the store, and designed to attract customers who would spend money on Crayola products. Multiple solutions were implemented, including a large, layered, vacuum formed end cap that featured the Crayola logo, and a colorful header above the gondola run. Injection molded aisle flags were produced in several colors and used to differentiate product segments as store customers looked down the Crayola aisle. Shelf strips and other printed graphics were also part of the solution, furthering the Crayola brand and making product selection easier for consumers.
Success Story:
There was an immediate impact, with a huge increase in sales reported the very first weekend following the installation. All shipments were delivered on time, and all rollout goals were met.
